Marketing
With my direct experience across social media, email marketing, community outreach, influencer marketing, signage, and print/digital advertising, I have a strong understanding of how to both plan and execute marketing strategy from top to bottom. In each role I've been in, I've upgraded outdated and inefficient marketing systems in ways that benefit organizations for years to come. I've primarily worked on small teams with minimal budget, which has pushed me to be scrappy and innovative, while understanding the bigger picture at play.
4000+
Increase in Social Media Following in 8 Months
FROM 50,000 TO
200,000
Monthly Views on Social Media in 8 Months
FROM 200 TO
800
Engagements Per Month on Social Media in 8 Months
Record Day of F&B Sales
Role: Business Development, Communications, and Marketing Manager at Legends Global (Los Angeles Equestrian Center)
To increase public awareness and interest in attending horse shows at the center, I worked with horse show marketing teams to make marketing materials more attractive to non-equestrian audiences, collaborated with community partners such as Visit Burbank, the Burbank Chamber of Commerce, and influencer Ashley in Burbank to promote the shows to local audiences, and added more emphasis to all LAEC emails and social posts that these shows are free for spectators. I suggested to the Executive Director that we combine smaller horse shows with our Trading Post event, creating greater draw for visitors to shop local crafts and grab a bite to eat at Rein Café while watching Western, dressage, and show jumping competitions up close. As a result of these efforts, we increased our number of visitors on property, drawing more spectators to horse shows, and gained a marked increase in phone calls and direct messages asking about upcoming shows. For the Hollywood Charity Horse Show, we hit a record day of F&B sales, following a viral Instagram collaboration with Ashley in Burbank, positioning the Los Angeles Equestrian Center's Rein Café as a Burbank hidden gem. The reel reached 140,000 views, 5500 shares, and 4000 saves.
Radio, Email, & Social Campaigns with LAist (NPR)
Role: Business Development, Communications, and Marketing Manager at Legends Global (Los Angeles Equestrian Center)
Via a trade deal, we run $75,000 worth of marketing campaigns with LAist each year. This includes 60 radio spots (200,000 listeners), 8 eBlasts (190k subscribers), and 8 social posts (400,000 followers). Working with the Executive Director of Business Development and Communications to generate a strategy and schedule, I write copy and design artwork for email and socials, as well as write and edit scripts for radio. I manage the schedule throughout the year, ensuring all artwork and copy is delivered on time, adjusting strategy when needed, and collecting and analyzing campaign results.
Event Marketing at Super Bowl 2023
Role: Marketing Director at RG Sports Academy
In 2023, the Velocity Pickleball team was invited to the Super Bowl in Phoenix, AZ, for a wellness event with the NFL Alumni Association. I collaborated with our pickleball director to produce the event, which included a round robin tournament, two skills clinics, a youth camp for a local school, and an exhibition game with Selkirk athlete Kyle Koszuta. To draw sign-ups for each event, I ran targeted social media ads to reach Phoenix locals. I built landing pages, emails, and social posts especially for the event, with RSVP forms and an event schedule. On our first days in Phoenix, we visited local pickleball courts to play at open play, wearing Velocity Pickleball merch, inviting people to the tournament, clinics, and exhibition game. I also designed all signs, including directional A frames, print flyers, vinyl banners, outdoor banner stands, and branded pop-up banners to help block runaway pickleballs on the courts. We drew over 100 adult and youth pickleball players to the event.
Donation Campaigns with LA Parks Foundation
Role: Business Development, Communications, and Marketing Manager at Legends Global (Los Angeles Equestrian Center)
At the Los Angeles Equestrian Center, we work in collaboration with the LA Parks Foundation for donations to both the park and improvements for the center. As a city-owned property, donations help with massive operations projects and improvements at the center, while also benefiting the LA Parks Foundation’s mission to support and protect Los Angeles parkgrounds. For Earth Day and for Giving Tuesday, I created and posted email campaigns and social campaigns for our accounts at LAEC and for LAPF to share on their own accounts. These campaigns drew $2500 in donations, as well as a significant charitable bequest.
Email Marketing
List Management
Automation
Segmentation
Mailchimp
Constant Contact
Social Media
Instagram, TikTok,
Facebook ,YouTube
X, LinkedIn
Hootsuite, Later,
Sprout Social,​​
InShot, Capcut
Website
Website Design
Website Management
API Integrations
Wix
Squarespace
Wordpress
Video Content
Editing
Production
Creative Direction
Final Cut Pro
InShot
CapCut
Project Management
Administrative
Organization
Communication
MS Office,
Google Suite,
Asana, Notion​​​​
Design
Print Materials
Merchandise
Signage
​Activations
Adobe Suite
Canva
Passion Projects
One of my side passions is helping independent music artists with content, brand development, marketing strategy, and creative direction. Two examples are HAZL and Kat French, with whom I work consistently on finding their authentic and unique sound, brand, and audience. I've helped produce and creative direct music videos, visualizers, social media content, and live shows for a number of artists including Alexandra John, Walker Henderson, Artheus Vanta, Saint Ciré, ERIIN, Shakale, and Aria.
“What stands out most about Naomi is her character. Technical skills can be taught, but integrity, curiosity, initiative, and a genuine commitment to excellence are far more difficult to find."
​
Jennie Nevin
​
Executive Director of Business Development & Communication at Legends Global (Los Angeles Equestrian Center)
Check out my work with partners and sponsors.
Learn more about the brands I've built.
View a gallery of my design samples.
Take a look at my work with media and press.